At what point in the trailer are we told the name of the film? Why is this?
Again the title is shown at the end of the trailer in order to make sure the audience is aware of the title once they are shown some of the content - so they won't forget the name. The writing is of a striking red colour connoting the blood of which vampires need to survive (a theme in the film). This being my second horror trailer I have seen a large amount of what the trailer/film is about also being represented in the title of the film - it's font and colourings.
Why are we told who is starring in the film?
There are no names given in this trailer again, showing that the cast isn't well known entitling the film to rely on it's storyline, critics and content to attract audiences (just like in the 'Haunting in Connecticut').
What information are we given about the film? At what point in the trailer is this information given?
The trailer itself is very ambiguous leaving the audience with not any complete knowledge of what is going on. There are, however, a few short shots where subtitled characters speak to another and here the audience gets themes of what the film includes such as vampires, love and relationships. After these shots disequlilbrium of the film kicks in - scenes of beds on fire, blood and characters looking pale and hurt. This ambiguity makes the audience to go and look up more, not just to go and see the film; to find out reviews and stoylines for ourselves.
What type of action from the film do we see?
The actions the audience are shown are of a supernatural basis - beds on fire, characters eating from human, shots of dead bodies, people strapped down to clinical beds. All of which are conventions seen before from both horror and vampire films. However these scenes are continuously juxtaposed with the childish nature of other shots - like the two protagnists laughing, riding bikes and simply enjoying eachother company. This editing shows to the audience the lives that modern vampires would have to live with, and also the task of being a young child as well as the mental attitude of a vampire. This idea of conflicting the two helped win the films reviews like: 'The most original vampire movie', 'An imaginative, sympathetic spin on a classic horror theme' and 'This bruised and brilliant fairy tale is one of the year’s true originals' (rottontomoatoes.com) The film would also appeal to audiences because of the different pathway of this vampire horror, and to see what happens to make the two lives she holds so different, and also the story between the two children and how they work together with such contrasting lives.
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The music in this trailer is very unconventional in the sense it's a lot slower overall then 'normal' horror trailers. However fitting conventions the music is made up of high-pitched string instruments, slow piano melodies and large drums bangs, mixed with diagetic barks, door crashes and shouts. The sound still dennotes a horror film because of the screams and conventional instruments and slow melodies used, it definatly has an eerie, unnatural feel to the sound - just the images have on screen. The diegetic noises of objects and humans are again used to fit into the sounds of the music, making them sound like instruments, a technique seen before in Haunting in Connecticut.
Does the trailer come with a voiceover and if so, what can you tell about the voice being used?
There is no voiceover, in fact the only difference about voices used are that they are Swedish, and subtitled for English-speaking countries. However, due to the film being in subtitles the film may loose audiences because of the nesceary reading as well as watching the intense horror.
How does the speed of what we see compare to watching a clip from a film? Why is this?
Again, the difference between a trailer and a clip from the film is the overall speed and dialogue within the two. A clip has more to plan out: it builds up characters over a further amount of time and it contains dialogue which will tell us the plot in more depth. The idea of a trailer is to compact intresting parts of the film within a couple of minutes without giving too much away in order for audiences to want to go see the film, thus meaning the trailer gains speed quicker, to include more shots.
What type of audience is the trailer aimed at? How can you tell?
Using the comparable profile from Pearl and Dean issued for Let the Right One In it is clear that this film will be succeeding in attracting the '15-24' and '25-34' age ranges, and that more female viewers will attend.
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