Difference Between Teaser and Feature Length Trailers

The main differences between feature and teaser trailers are the detail in plot expressed, a teaser trailer gives near to nothing away and there seems to be less structure in the way the trailer is constructed. However there is importance in a teaser trailer showing only very ambiguous, short shots over a minute period as this trailer will be shown long before the feature-length trailer therefore, this is the first set of images seen for the first time for this film so it's not as important to know the plot but to just get attention. The feature-length trailer happens nearer to the cinema release and is used before cinema showings so the film will have already captured an audience and will want to know more, hence the trailer having more structure, longer shots and more plot.